How AI Tools Have Changed the Content Creators’ Gig Economy Market

Photo by ZHENYU LUO on Unsplash

The content creation industry has seen big changes in recent years, thanks to artificial intelligence (AI) tools. According to a recent report by MarketsandMarkets, the AI market is expected to grow from USD 58.3 billion in 2021 to USD 309.6 billion by 2026, at a CAGR of 39.7%.

AI is changing the way content is created and used in areas like independent writing, scriptwriting, ghostwriting, and SEO writing. This article looks at how AI affects different parts of content creation through the views of industry professionals.

AI’s Impact on Content Quality and Demand Globally

In London, UK, Lavinia D’Souza, travel blogger and content creator, has faced challenges with AI in SEO writing and blogging. “AI indirectly leads to plagiarism, affecting website visits and motivation. The work has tremendously decreased.”

Jennifer Willis from Portland, Oregon, USA, says, “I lost my primary copywriting client to AI for budgetary reasons, which significantly affected my income. The rise of job postings for AI trainers is disheartening. With 30 years of professional writing experience, I remain skeptical about AI’s role in my industry.”

Living in Tokyo, Japan, Amanda Horiuchi has found that AI provides a competitive edge. “AI has given me a leg up as clients prefer original, high-quality content. Having skills beyond writing is important due to the ease of generating content with AI. I work remotely with US-based clients and value the human touch in my work.”

Efficiency and Creativity in Content Creation

For Jay Deitcher in Albany, NY, USA, AI has been a time-saver. “AI has made my work easier by using an AI transcription service that saves time and money. Other than that, it hasn’t affected me much. A computer can’t compete with my creativity.” Tamika M Murray from Sicklerville, NJ, who has six years of writing experience, hasn’t noticed a significant impact of AI on her writing. She prefers to write her own pieces and uses Grammarly for assistance. Relocating to Boston for bigger opportunities, she remains committed to traditional writing methods.

In Giza, Egypt, Ahmed Ghanam has significantly benefited from AI. “AI has enhanced my work as a journalist and managing editor. It streamlines searches and generates writing suggestions, speeding up content creation and research processes. This adoption of AI tools has opened new opportunities for efficient journalism.”

The Indian Market And AI Integration

Delhi-based Pawan Chabra finds AI useful for content editing. He notes, “AI positively impacts content editing with well-polished first drafts. However, AI cannot replace engaging, impactful content. It is useful for research, outline creation, and editing.”

Swapan Deep Kaur from Chandigarh, India, notes a surge in AI-generated content, particularly in overseas education consultancies. Companies initially embraced AI for cost-saving but later realized the drawbacks as Google’s updates penalized AI-generated content. This led to an increase in walk-ins for rejections rather than fresh cases.

Avni Patel from Ahmedabad, India, highlights the influence of AI on SEO and content writing. Clients now prefer high-quality, AI-assisted content. She points out the creative challenge of ensuring content remains unique and engaging amidst rising competition and clients’ expectation of lower rates.

Laxmi Krishnan, based in Thane, Maharashtra, has streamlined many administrative tasks with AI. “AI helps with many administrative tasks, improving efficiency. It drafts emails, summarizes articles, and researches brands, allowing me to pitch to more brands. The groundwork takes half the time compared to before.” Binati Sheth from Vadodara, India, hasn’t felt the negative impact of AI on her ghostwriting. “AI hasn’t affected my work as a high-profile book ghostwriter. Human creativity remains key, and AI is an accessibility tool that helps people express themselves better. Menial tasks can be outsourced to AI, allowing writers to focus on original work.”

Aishwariya Laxmi in Chennai, India, mentions how AI pervades most aspects of her life, used selectively to enhance productivity. “Writers now do more than just writing — they edit, sell, upsell, and advertise. My work and opportunities remain almost the same despite the integration of AI.”

New Opportunities. Paradigm Shift.

Ravi Venkatesan from Write Right observes that while AI has reduced the demand for low-quality, high-quantity content, it has increased opportunities for high-quality content creation for brands. Charan, who now runs a consulting firm in Bengaluru, says AI has been a game-changer. It has helped in brainstorming, scaling operations, and enabling him to focus on personal branding for clients across India, Dubai, and Singapore.

Akash Sharma from Content Whale, a Mumbai-based content writing company, notes that AI tools have decreased the need for low-level content but have opened up more gigs for high-quality content demands from reputable brands. Pooja P Marwah from Mumbai, India, praises AI for transforming her work positively. “AI has streamlined research and improved accuracy with tools like Buzzsumo and Grammarly. AI-powered SEO tools help my content get onto search engines, increasing visibility and reach. I love using AI, referring to it as ‘Authoritative Intellect.’”

Aryasheel Jadhav, an SEO strategist and independent writer, highlights the shift in the Indian market where AI has lessened the reliance on bulk content and boosted opportunities for writers who produce premium content for top-tier clients. Harshita Godawat from Udaipur, India, appreciates AI’s help in data gathering. “AI helps in getting data on topics not easily found via Google. I haven’t lost any clients to AI, but some clients now expect lower rates due to AI tools. AI is useful but can’t produce content that truly engages users.”

Balancing AI and Human Capabilities

AI tools have both good and bad effects on the content creation market. Some professionals benefit from more efficiency and new opportunities, while others face problems like losing jobs and more competition. The key is to find a balance where AI helps but doesn’t replace the creative process. The future of content creation will be a mix of human creativity and AI efficiency.



Bhavik Sarkhedi | Personal Branding Consultant

Personal Branding Consultant | Digital Marketer | SEO Writer | 2000+ Stories | Founder of Write Right, Taletel & Dad of Ad |