Kelly Stewart, Copywriter & Content Creator, shares expert analysis on AI

As a seasoned professional in the realm of digital content creation, I’ve had the privilege of having conversations with many talented individuals. Among them, Kelly Stewart stands out as a remarkable figure.

Kelly, a ChatGPT expert and an accomplished content creator, has carved a niche for herself in the ever-evolving landscape of artificial intelligence and its application in writing.

Her journey in this field is not just about mastering the technical aspects; it’s about understanding the nuanced interplay between AI and human creativity.

My interactions with Kelly have always been enlightening. Her expertise in leveraging ChatGPT for content creation is nothing short of impressive. She approaches each project with a unique blend of technical proficiency and creative flair, ensuring that the final output is both informative and engaging.

Kelly’s ability to seamlessly integrate AI tools into her workflow, enhancing rather than replacing the human touch, sets her apart in the industry. Her work is a testament to the potential of AI in enhancing our capabilities as content creators, a notion she champions with passion and insight.

Q: With 0 Being pessimistic about AI tools (AI can’t replace humans) and 10 being the most optimistic (AI will replace humans), how do you rate the future of AI tools helping/replacing humans?

A: 5 — I don’t think AI will replace humans, but that’s neither optimism nor pessimism; it’s realism. AI will always rely on humans to improve, or it’ll get stuck in a vicious cycle of regurgitation.

Q: How do you envision the role of Artificial Intelligence in the evolution of writers or digital marketing? Are there any AI tools you currently leverage to enhance performance for yourself or your business?

A: AI is a tool for writers, much like a calculator is for an accountant. It initially felt like cheating because it made the job so much quicker. But then I realized an accountant needs to understand his calculations for a calculator to be valid, and a copywriter needs to know what constitutes effective copy/content for AI to produce it. Grammarly, ChatGPT, SEMrush, and Canva are all tools I use for ideation, design, SEO, and to ensure my work is as error-free as possible.

Q: What are the most critical challenges that digital marketing/SEO professionals should prepare for with the rapid advancements in AI technology in 2024?

A: Rather than “critical challenges,” I’d reframe it as “exciting opportunities.” Digital marketing and SEO experts should prepare to stay ahead of the curve. LEARN TO PROMPT!

Yes, I raise my voice a little with that one because it is imperative to get the most out of tools like ChatGPT. Prompting starts with an objective. You must know what you want to get from AI before you prompt.

A writer should be detailed and specific and take AI through the entire writing process. I treat ChatGPT like a partner who works with me in each step of my writing.

Step 1: Conceptualizing — Step 2: Ideation — Step 3: Keyword Research and other SEO suggestions if applicable — Step 4: Outline Creation — Step 5: Well, step 5 is writing. I still do that part myself. I find if I let ChatGPT take the wheel on writing, it absolutely sounds like ChatGPT wrote it. I have to rewrite most of it anyway, so I like to lean on the outline and write each section myself.

Tip: You must fact-check ChatGPT. It is often incorrect when it comes to stating facts.

Q. Can you share any specific use cases where AI, like ChatGPT, has been instrumental in improving your digital marketing or writing efforts or other things?

A: Obviously, ChatGPT, as outlined above, but Grammarly has also helped me tremendously. I have a solid grasp of grammar, but after putting in all the work to write an article or a blog, it’s nice to have another set of eyes.

Q: In your opinion, how could AI-driven analytics and data collection transform the traditional methods of keyword research, content optimization, SEO strategies, and content distribution?

A: SEO is all about understanding your audience. ChatGPT has been very helpful in this regard, especially if it’s an audience I need to become more familiar with. However, it does have its limits. It’s important to note that ChatGPT does NOT understand your audience.

It is simply giving you information based on what other people have previously written about your audience. ChatGPT should not replace the time each writer should take to listen to their audience to determine what matters most. What will a target audience type into the search bar?

What are they interested in beyond their area of expertise? Where do they hang out? What concerns them? You learn this by watching YouTube and listening to podcasts, but most importantly, by sitting down and speaking to those in your target audience.

This part of the process is where and how the fundamental keyword research should occur. ChatGPT can give you guidelines on optimization and can help you get more content out at a quicker pace.

But this all still requires work. It’s different work and often quicker, but it still amounts to a decent amount of work when done correctly.

Q: What is your outlook on the whole AI tools like ChatGPT or Google Bard or any specific tool you use for yourself or companies?

A: I hope for continued improvement for all of these platforms. It took me months, not years, to see the limitations of some of these tools. There will always be room for upgrades, and human ideas and desires should always drive these improvements.

Reach out to Kelly Stewart — linkedin.com/in/kelly-stewart-copywriter