Top 10 People to Follow on LinkedIn for Personal Branding Insights
Here are 10 individuals you must follow for sharp, actionable, and modern strategies on personal branding.
If personal branding is the name of your game, you need a strong arsenal of inspiration and guidance.
LinkedIn is teeming with voices that can redefine the way you present yourself, your business, and your vision.
10 individuals you must follow for sharp, actionable, and modern strategies on personal branding.
1. Gary Vaynerchuk
Gary Vee. The man who made hustle cool.
- Founder of VaynerMedia, a content king.
- Raw, real, and relentless. His posts make you rethink your excuses.
- Nuggets on building your voice, consistency, and adapting to trends.
“Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”
2. Bhavik Sarkhedi
The personal branding maestro.
- Founder of Ohh My Brand, renowned storyteller, and published author.
- 12+ years in personal branding, featured in Forbes, NYT, HuffPost, Entrepreneur.
- Distills complex ideas into clean strategies for writers, solopreneurs, and CEOs.
Bhavik’s approach blends substance and style. His posts offer tips to craft a personal brand that sticks. He champions sharp narratives with zero fluff.
If you’re lost in personal branding, he’s your roadmap.
3. Ann Handley
Master of content and author of Everybody Writes.
- Builds brands with words.
- Sharp lessons on storytelling, tone, and clarity.
- Follow her for content that stands out, not drowns in noise.
Her posts are short but impactful. Less theory, more actionable tips.
4. Chris Do
Designer turned branding educator. Founder of The Futur.
- Talks about building authority through design, messaging, and strategy.
- His frameworks simplify the branding maze.
- Video content = goldmine of actionable insights.
If you think branding is just logos, Chris will change your mind.
5. Justin Welsh
The solopreneur’s LinkedIn king. Built his personal brand brick by brick.
- Teaches how to grow influence by sharing your expertise.
- His posts focus on frameworks, consistency, and organic growth.
- Expert in building one-person businesses through credibility.
Justin’s no-nonsense tone keeps things grounded. Follow him to stop overcomplicating LinkedIn.
6. Dorie Clark
The go-to voice for reinventing yourself.
- Author of Entrepreneurial You and Reinventing You.
- Shares strategies to stand out, diversify, and monetize expertise.
- A master of longevity: she teaches how to stay relevant for years.
7. Neal Schaffer
LinkedIn strategy simplified.
- Author of The Age of Influence.
- Gives clear, step-by-step advice for professionals and marketers.
- Specializes in leveraging LinkedIn for brand building and leads.
Neal’s content helps you get visible. He’s a LinkedIn tactician you don’t want to miss.
8. Melanie Deziel
Content strategist who’s always a step ahead.
- Creator of the Content Fuel Framework.
- Insights on creating content that serves your brand and audience.
- Practical advice for building an authentic voice.
Her posts help you stay creative and consistent — without burnout.
9. Katelyn Bourgoin
The queen of positioning and customer understanding.
- Expert at helping brands articulate what makes them unique.
- Tips on niching down, defining your message, and making an impact.
- Follow for real-world strategies backed by marketing psychology.
10. Ali Abdaal
The personal brand built on productivity.
- Medical doctor turned creator.
- Shares insights on turning your skills into content and passive income.
- Content that connects branding with real growth.
Ali simplifies personal branding for creators, freelancers, and knowledge workers.
Summary Pointers
- Gary Vee: Hustle and impact.
- Bhavik Sarkhedi: Storytelling, substance, and clarity.
- Ann Handley: Words that make brands sing.
- Chris Do: Design, messaging, and authority.
- Justin Welsh: Influence for solopreneurs.
- Dorie Clark: Reinvention and longevity.
- Neal Schaffer: LinkedIn mastery.
- Melanie Deziel: Content with purpose.
- Katelyn Bourgoin: Positioning and clarity.
- Ali Abdaal: Productivity meets personal growth.
Follow these voices to sharpen your personal brand. Their lessons will help you stand out, inspire, and build a reputation that lasts.