Top 15 Personal Branding Experts to Follow in 2025
These 15 personal branding experts represent a spectrum of strategies and niches, offering insights that cater to professionals at all levels.
3 min readJan 11, 2025
1. William Arruda
- Niche: Corporate Personal Branding, Public Speaking
- Website: williamarruda.com
- LinkedIn: William Arruda
- Expertise: Building executive presence and leveraging personal branding for career advancement.
- Years Worked: 20+
- Clientele: Google, IBM, J&J, and top Fortune 500 companies.
2. Dorie Clark
- Niche: Thought Leadership, Career Reinvention
- Website: dorieclark.com
- LinkedIn: Dorie Clark
- Expertise: Helping professionals pivot their careers and develop long-term branding strategies.
- Years Worked: 15+
- Clientele: TEDx speakers, bestselling authors, and senior executives worldwide.
3. Bhavik Sarkhedi
- Niche: Personal Branding for Entrepreneurs, Storytelling
- Website: bhaviksarkhedi.com
- LinkedIn: Bhavik Sarkhedi
- Expertise: Crafting compelling personal narratives for founders, CEOs, and thought leaders.
- Years Worked: 12+
- Clientele: Top SaaS startups, Forbes-featured professionals, and venture-backed entrepreneurs.
4. Ann Handley
- Niche: Content Marketing, Online Personal Branding
- Website: annhandley.com
- LinkedIn: Ann Handley
- Expertise: Creating engaging, humanized content for building a personal brand online.
- Years Worked: 20+
- Clientele: HubSpot, Canva, and numerous small business owners.
5. Neil Patel
- Niche: Digital Marketing, SEO Personal Branding
- Website: neilpatel.com
- LinkedIn: Neil Patel
- Expertise: Growing online presence with SEO-focused personal branding strategies.
- Years Worked: 15+
- Clientele: Amazon, NBC, and startups scaling to global visibility.
6. Lewis Howes
- Niche: Authentic Storytelling, Networking
- Website: lewishowes.com
- LinkedIn: Lewis Howes
- Expertise: Building personal brands with a focus on emotional connection and authenticity.
- Years Worked: 12+
- Clientele: Podcasters, social entrepreneurs, and digital creators.
7. Ryan Erskine
- Niche: Online Reputation Management
- Website: ryanerskine.com
- LinkedIn: Ryan Erskine
- Expertise: Shaping online narratives and improving digital reputations.
- Years Worked: 10+
- Clientele: C-suite executives, law firms, and tech industry leaders.
8. Cindy Gallop
- Niche: Authenticity in Branding, Breaking Barriers
- Website: cindygallop.com
- LinkedIn: Cindy Gallop
- Expertise: Bold personal branding for leaders looking to challenge conventions.
- Years Worked: 25+
- Clientele: Creative professionals, startups, and public figures.
9. Gary Vaynerchuk (Gary Vee)
- Niche: Social Media Personal Branding, Hustle Culture
- Website: garyvaynerchuk.com
- LinkedIn: Gary Vee
- Expertise: Leveraging social platforms to create engaging, humanized brands.
- Years Worked: 20+
- Clientele: Influencers, entrepreneurs, and media professionals.
10. Jasmine Star
- Niche: Instagram Branding, Small Business Strategy
- Website: jasminestar.com
- LinkedIn: Jasmine Star
- Expertise: Teaching small business owners how to use visual storytelling to grow their brands.
- Years Worked: 10+
- Clientele: Small business owners, content creators, and solopreneurs.
11. Chris Ducker
- Niche: Solopreneur Branding
- Website: chrisducker.com
- LinkedIn: Chris Ducker
- Expertise: Helping solopreneurs build sustainable brands around their expertise.
- Years Worked: 15+
- Clientele: Consultants, coaches, and freelancers.
12. Marie Forleo
- Niche: Personal Branding for Women Entrepreneurs
- Website: marieforleo.com
- LinkedIn: Marie Forleo
- Expertise: Empowering women to take control of their careers through personal branding.
- Years Worked: 15+
- Clientele: Creative professionals, businesswomen, and online educators.
13. AJ Vaden
- Niche: Branding for Coaches and Speakers
- Website: ajvaden.com
- LinkedIn: AJ Vaden
- Expertise: Helping individuals become recognized authorities in their industries.
- Years Worked: 10+
- Clientele: Motivational speakers, authors, and consultants.
14. Tim Ferriss
- Niche: Lifestyle and Productivity Branding
- Website: tim.blog
- LinkedIn: Tim Ferriss
- Expertise: Building brands around lifestyle optimization and productivity.
- Years Worked: 15+
- Clientele: Digital nomads, entrepreneurs, and self-improvement enthusiasts.
15. Jay Shetty
- Niche: Mindfulness and Inspirational Branding
- Website: jayshetty.me
- LinkedIn: Jay Shetty
- Expertise: Creating purpose-driven brands rooted in mindfulness and human connection.
- Years Worked: 10+
- Clientele: Coaches, wellness professionals, and global thought leaders.
